It’s made in customary Tennessee Whiskey style-filtered through charcoal before going into new charred oak for maturing-but it’s aged in the distiller’s “Sinatra Barrels,” which are scored with deep grooves that permit more contact with the whiskey and oak. Jack Daniel’s pays tribute to Ol’ Blue Eyes through their Sinatra Select Bold Smooth Classic Tennessee Whiskey. When Sinatra died, a bottle of Jack was buried along with him. According to Tales of the Cocktail, in 1955, Sinatra announced onstage, “Ladies and gentlemen, this is Jack Daniel’s, and it’s the nectar of the gods.” The next year, Jack Daniel’s annual distribution doubled from 150,000 cases to 300,000. Sinatra was, perhaps, one of alcohol’s early influencers. “This is a gentleman’s drink,” Sinatra would say. Not much later in Sinatra’s life, Jackie Gleason supposedly introduced Sinatra to Jack at Toot Shor’s bar in New York, and it was a perfect match. After all, Hoboken, New Jersey, is where Frank Sinatra was born in 1915 and spent most of his childhood.
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